Entry Categories

Print

1. Newspaper Single
2. Newspaper Series
3. Magazine Single
4. Magazine Series
5. Best B2B/Trade Single or Campaign
   Creative entered in the B2B/Trade Category cannot be entered in the Best Magazine Single Category and vice versa.
6. Poster Single
7. Poster Series

Broadcast

8. TV Single < $50,000
   Total production costs must not exceed $50,000
9. TV Single > $50,000
   Total production costs must exceed $50,000
10. TV Series
11. Radio Single
12. Radio Series

Outdoor

13. Outdoor Single
    Includes large formats including billboards, superboards, posters, backlit posters, transit shelters, all exterior bus signs, wall murals, parking lot advertising.
14. Outdoor Series
    Must be a min of 3 entries using these media:
    Includes large formats including billboards, superboards, posters, backlit posters, transit shelters, all exterior bus signs, wall murals, parking lot advertising.
15. Out of Home
    Formats covered, washroom advertising, floor advertising, elevator advertising, street furniture advertising (including garbage receptacles), mobile media (including trucks, cabs and car wraps), interior transit, mall posters, restaurant/bar/campus advertising.
16. Non-Traditional/Guerilla
    Advertising/design that does not fit into any other categories. Formats including guerilla tactics, wild postings, stunts, ambient advertising and anything else not covered elsewhere.

Design

17. Best Brochure/ Catalogue/ Editorial or Spread Cover
18. Corporate Image/Identity Package
19. Logo
20. Annual Report
21. Integrated Design Campaign
    Must include a minimum of 3 and a maximum of 10 applications of a design system.
    (eg. Stationery, Signage, Posters, Print Collateral, Packaging, Livery, Wearables, Standards Manual, etc.).

Other

22. Direct Mail
    Greeting cards and invites are not to be entered in this category (see Self-Promo for these items).
23. Self Promotion
    Includes any item designed by a design firm for the purposes of self promotion, including invitations, greeting cards, calendars, posters, wearables, packaging, etc.
24. Best Illustration/Campaign
25. Best Photography/Campaign
26. Best Advertising Campaign
    Must be a combination of at least 3 different media:
    Eg: Broadcast, Print, Outdoor/Out-of-Home, Internet*.
    • * A maximum of 3 executions of each media may be submitted. Follow relevant material instructions for each media type:
    • * *Internet - Material required: a URL (must be active between January 1 - December. 31, 2006), any necessary password(s), less than 10 steps to navigate through the site; images of the site on a Mac compatible CD. Entry must have been compliant with the applicable privacy regulations at the time it was in market.

Interactive

27. Interactive
    Includes any digital media including website or On-Line Advertising, gaming, viral video, CD-ROM, DVD, flash movies, mobile etc.

Public Service
Refers to advertising created for charitable organizations to promote a public service message or ads created on behalf of registered not-for-profit organizations. Follow material instructions for each media type.
- All Public service client materials are only eligible for this category, except in Photography, Illustration, Annual Report, Advertising Campaign or Integrated Design Campaign.

28. Broadcast
29. Print