Rules and Eligibility

Eligibility
All entries must have been conceived and created by agencies and/or individuals working in Calgary advertising, design or interactive media industries. Agencies, creative teams and/or individuals from other markets may not enter the Ad Rodeo/Anvil Awards this is strictly a local show to showcase local talent.

Entries must have run between January 1, 2007 and December 31, 2007 inclusive and must include proof that they have run- this includes tear sheets for print, and insertion orders for radio and television, photographs of outdoor work. Entries may also be reviewed to verify client knowledge and/or approval of work.

If any of these regulations are not met, entries may be disqualified at the discretion of the judging committee and Ad Rodeo - without notification or refund. The Ad Rodeo is not responsible for any entrant submission error. The decision of the judging committee and Ad Rodeo is final. Entries may be moved into other categories at the judges' discretion without the prior approval or consent of the entrant. However, the Anvil will still be awarded to the Calgary agency or individual who submitted the work. For example, if a photographer enters his work in Photography and it wins Best Poster Advertising - the Anvil is awarded to the photographer - not the agency who created the poster. This is to prevent agencies or individuals from out of market from spoiling the intent and purpose of Ad Rodeo.

Entry Specifications
Entries are judged without revealing the identity of the entrant. Please ensure no identifying marks or words appear on the front of your entries.
Complete two (2) entry forms per item:

  • One copy of the entry form should be attached in a permanent fashion to the back of your entry.
  • The other copy must accompany your payment.
  • Entry forms can be found online at adrodeo.com.
  • Payments in the form of cheque should be made out to Ad Rodeo.

The judging committee reserves the right to disqualify material not submitted according to specifications for each category without notification - or refund. Entries Chairs for 2008 are Shayne McBride and Gord Ellis.

Illustration 1 (Click to Enlarge)
Click to Enlarge

Requirements & Formatting

Winning entries will NOT be photographed after judging.

  • All entries must be submitted as a printable PDF - maximum size 8 1/2 x 11 inches.
  • You must distill the work as a press-optimized PDF.
  • Submit entries on a CD or DVD(see illustration 1)
  • Radio and TV scripts must be submitted for Broadcast entries. They can be submitted as Word (.doc) files OR PDF FILES on CD/DVD.
  • Please use a permanent felt marker OR STICKER PLACED directly on the CD/DVDs - not on the plastic cover.
  • Entered outputs must not exceed 24" x 36". This applies to the following categories: Print, Outdoor/Out of Home/Non-Traditional/Guerilla, Posters, Best Advertising Campaign.

One copy of the entry form should be attached in a permanent fashion (tape) to the back of every unmounted entry.

Print (Newspaper, Magazine, Best B2B/Trade Single or Campaign)

  • Submit ad tearsheets or proofs, unmounted and trimmed as they appeared.
  • Do not tape series together. Use a bull clip (not a paper clip).

Outdoor/Out of Home/Non-Traditional/Guerilla

  • Submit colour outputs or photographs unmounted.

Posters

  • Submit original posters if possible. Unmounted.

Design (Best Brochure/Catalogue/Editorial or Spread, Annual Report, Direct Mail, Self Promo)

  • Submit originals. Unmounted.
  • Editorial or Spread, submit colour outputs.

Corporate Image/Identity Package/Logo

  • Logos: centered on an 8 1/2" x 11" sheet. Place the company name and nature of the business next to the mark.
  • Corporate Image/Identity Package: Submit originals if possible. Place in an envelope.

Best Illustration/Photography

  • Submit originals if possible or colour outputs.

Best Advertising Campaign/ Complete Identity Program

  • Each component (minimum of three different media) must be submitted according to the specifications above. Be sure to include stills and/or DVD/CD.
  • Clearly identify the number of items in your entry (e.g. #1 of 3) on each piece.
  • All components should be placed in an envelope with an entry form attached to the front.

Video

  • Entries must be on DVD or CD, with scripts and entry forms enclosed.
  • Scripts can be submitted as Word (.doc) OR PDF files on the DVD/CD
  • VHS will not be accepted.
  • Do not send entries that are slated with company identification - they will be disqualified.
  • Label DVD/CD with Campaign Title, Category Number and Entry Number.
  • One entry per DVD/CD.
  • If entered as part of a campaign, put DVD into an envelope and attach it with a bull clip.

Audio

  • Each entry must be encoded in MP3 format on a CD/DVD.
  • Entries must be on CD/DVD, with scripts and entry forms enclosed.
  • Scripts can be submitted as Word (.doc) files on the CD/DVD
  • Label CD/DVD with Campaign Title, Category Number and Entry Number.
  • One entry/campaign per CD/DVD
  • If entered as part of a campaign, put audio CD/DVD into an envelope and attach it to your campaign board.

Interactive

  • Multimedia shows - on Mac compatible CD/DVD
  • Material required: a URL (must be active between January 1 - December. 31, 2007), any necessary password(s), less than 10 steps to navigate through the site; images of the site on a Mac compatible CD.
  • Entry must have been compliant with the applicable privacy regulations at the time it was in market.

For questions about formatting your entries please contact Shayne McBride (237-2388) or Gord Ellis (269-8294).

Disclaimers

  • All entries become property of Ad Rodeo and will not be returned. Ad Rodeo will not be held liable for loss of any entry for any reason.
  • The entrant grants permission to show, duplicate or play entries as the Ad Rodeo deems appropriate.
  • Ad Rodeo will grant permission to publications, broadcasters and/or web publishers to air or reproduce an entry as part of editorial coverage relating to Ad Rodeo. By entering Ad Rodeo, the entrant agrees to obtain any permissions or clearances and to absorb talent or other residual charges incurred by the inclusion of their entry in any program as required.
  • Ad Rodeo may prepare and distribute a videotape, CD, DVD, conventional or online transmission broadcast of any and all entries. This product may be sold by Ad Rodeo and purchasers would agree not to duplicate, sell or broadcast any portion of the product.