Y&R Student Competition

AD RODEO ANNUALLY CELEBRATES THE WORK OF CALGARY STUDENTS VIA THE AR STUDENT COMPETITION. THE ANVIL WINNER RECEIVES $1000 PLUS A BRIEF INTERNSHIP AT Y&R AND BOTH THE WINNER AND FINALISTS WILL HAVE THEIR WORK PRINTED IN THE AWARD BOOK.

THE THEME OF THIS YEAR'S BRIEF WILL BE RECRUITMENT. ALL CALGARIANS ARE AWARE LOCAL EMPLOYERS ARE HAVING A DIFFICULT TIME RECRUITING STAFF. YOUR CHALLENGE WILL BE TO COME UP WITH ADVERTISING TO ENTICE POTENTIAL EMPLOYEES TO APPLY FOR A JOB. (MEDIA IS YOUR CHOICE EG: PRINT, OUTDOOR,TV, RADIO, POSTER, DIRECT MAIL,WEB, ALTERNATIVE MEDIA/GUERILLA IDEAS) SINCE EVERY INDUSTRY IN CALGARY HAS BEEN AFFECTED, THE PARTICULAR EMPLOYER IS YOUR CHOICE.

CLICK HERE TO DOWNLOAD A PDF COPY OF THE CREATIVE BRIEF